Georgiana Ghiciuc
Founder and CEO @Beaglecat
She is an agency founder, recruitment marketing specialist, podcast host, and employer branding researcher. Following a career in academia and a Ph.D. in political communications, she worked with over 40 tech companies in Germany, Austria, the USA, and Romania for more than 8 years at Beaglecat.
After moving to Berlin and starting Germany’s employer branding podcast, she now works closely with HR managers and CEOs of tech companies in managing recruitment marketing campaigns, improving company culture and job ads, increasing employee retention, and shaping company values.
How to build an authentic EVP by putting the “human” back into employer branding
According to Gartner, companies with a transparent EVP are capable of decreasing annual employee turnover by almost 70%, boosting commitment among new hires by 30%. In these present times, when employer branding budgets are slashed all over the world due to economic constraints, it is all the more important to explore how a company can stay authentic – first and foremost to its current employees and then to the future ones.
In my talk, I would like to briefly explore current market trends, as well as assess how companies can stay relevant to their audiences. By looking at the literal definition of the word “authentic”, I will evaluate how an Employer Value Proposition can best stay human, personalised, mission-driven and honest.
- 5th October
- 15:00 - 15:30 (CET)