Ksenia Kuznetsova
HR Marketing & Employer Branding Director @Yandex
Brand building expert and marketing professional.
Now I’m HR marketing director at Yandex HQ – responsible for building perception for Yandex as First choice IT employer within worldwide IT community. I have over 12+ years experience in most types of marketing – I managed development of big international brands such as Nike, Tefal and Rowenta in digital marketing, category management, e-commerce, media, content etc.
After ten years in marketing I began to think about what I want to do “when I grow up”. And I recognised that the most interesting area for me is People management. Everywhere & all the time, behind any results are specific people, this is the real strength of any process. And this is what inspires me most. So I came to Yandex, where, together with the team, I build the company’s HR brand according to big marketing rules.
I strongly believe in Marketing as effective way of thinking. So for me that is the approach & method that can be expanded for any business areas.
Challenges in bringing employer branding ideas to life in complex organizations
Ready to dive into the nitty-gritty of employer branding in the corporate jungle? Join our no-fluff panel discussion with seasoned experts here to spill the beans on tackling the real challenges of building a magnetic employer brand in large organizations.
Get ready for a no-nonsense conversation about aligning the elusive employer brand with the overarching corporate identity, navigating the tangled web of communication lines within complex corporations, and securing management buy-in for your groundbreaking initiatives.
This is your golden ticket to surviving and thriving in the talent-hungry marketplace.
See you at the discussion!
- 6th October
- 14:30 - 15:15 (CET)